Our Story

A woman arranges clothes on a rack in a room with large windows and wooden frames.
Person browsing beige and gray graphic patchwork t-shirts on a clothing rack inside a music merch store.

What started as custom pieces for shows and friends grew into collaborations with artists seeking sustainable, handcrafted alternatives.

From the intersection of art, music, and reuse, Reverie 23 was born—transforming discarded materials into limited-edition goods that prioritize story, intention, and emotional value over mass production.

We want all our products to be these three things: Remarkable, Remade, Reworn.

Remarkable

Creating branding as unique as you are: Hand-made items crafted with love and intention, your merch will get people talking.

Also, one of our signature mediums is using block printing and patchwork to “re-mark” old items and give them a new life. A nice play on words, don’t you think? ;)

An illustrated shopping bag containing a bouquet of red, orange, and white flowers on a white chair with a pair of blue jeans, in a room with wooden flooring and green leafy plants.

Remade

Did you know there’s enough clothes on earth to clothe the next six generations? This is exactly why our biggest priority is sustainability. We used upcycled/ recycled materials—thrifted apparel, recycled paper, and reclaimed fabric—to create a unique, one-of-a-kind design you’ll love.

Person painting on canvas with a palette, surrounded by art supplies and a cart with towels, near a framed photo on the wall.

Reworn

No more drawers full of concert tees that are never worn—your customers will wear or use their merch for years to come. Fans will be proud to support you and be an ambassador for your brand.

A woman smiling, wearing sunglasses, with a woman and a man, appears to be sharing a moment of amusement or fun, with the woman holding an mp3 player and the man touching her chin.

Our Founder

A young woman with a pink headband reading a book while sitting on a couch with colorful and orange blankets.

Aria Allen

Founder and Lead Designer

Aria Allen is a Chicago–based multidisciplinary artist working across painting, linoprint, sewing, and upcycled fashion.

While living in Manhattan and immersed in the local music scene, she began creating one-of-one, upcycled t-shirts after struggling to find merchandise that felt personal, nostalgic, and thoughtfully made.

Years later, Reverie 23 was founded.